Nespresso · Bica Lisboa 2024 – Campaign Credits Below
To be Lisboeta is more than belonging to a city. It’s carrying seven hills in a thread of silver around your neck, letting the breeze of the Tagus flood your chest with salted air, and holding in your soul the vastness of a place we call home.
This is the spirit behind “Bica Lisboa 2024”, a visual and sensorial journey for Nespresso, designed to capture the poetry of everyday rituals in Lisbon — where light dances through narrow streets, coffee carries memory, and time is measured in glances across ceramic tables.
Filmed and photographed in the heart of Lisbon, this campaign is a tribute to the soul of the Portuguese capital. Each image tells a story of morning espressos and handwritten letters, of fado melodies echoing from hidden studios, and of conversations whispered over pastel de nata crumbs.
The Bica becomes more than a coffee. It’s a quiet invocation — “É uma bica, se faz favor” — summoning heritage, emotion, and presence. We aimed to express this not just visually, but emotionally. With light, shadow, stillness, and human presence.
The project was developed in close collaboration with the creative agency UZINA, under the visionary direction of Susana Albuquerque and Andreia Ribeiro.
Credits: Photographer and Director – Frederico van Zeller. Photographer Assistants – Vasco Monteiro & Diana Mendes. Executive Producer – Carla Sequeira. Gaffer – Gonçalo Raposo. Art Director – Laura Posson. Coffee Stylist – Jorge Amor. Wardrobe – Sandra Rodrigues. Studio – Nova Imagem. Post Production (Photo) – Ana Magro. Post Production (Video) – RockyStudio. Post Production Coordinator – Maria João António. Music – Maria Ana & Bruno Mira.
Crafted in Lisbon. Tasted around the world. Nespresso — Where coffee meets soul.