“Partilha a Paixão” is the official campaign of the Federação Portuguesa de Futebol for Euro 2024. Developed by the agency Uzina (www.uzina.com) with creative direction by Susana Albuquerque and Andreia Ribeiro, and produced by UandME Films, it celebrates the unity and pride of Portuguese fans. Through vibrant photography and film, the campaign invites everyone to share the passion for football and support the national team.